Experience
Brevo (Formerly Sendinblue)
Senior Software Engineer
- Built E2E A/B testing systems (FE/BE + analytics) across onboarding, signup, and pricing flows
- Improved conversion by 15% by transforming a one-page checkout for 2.5M+ users into a 3-step flow
- Reduced onboarding friction by deferring phone verification to high-intent actions, balancing conversion and fraud control
- Built analytics & attribution pipelines with event tracking, custom logging, and Omni dashboards to track funnel drop-offs and experiment performance
- Developing AI-assisted enrichment & persona-based segmentation to guide users to relevant product experiences
- Engineered a unified, responsive settings navigation package adopted across 18+ micro-frontend apps
- Migrated login to Next.js; revamped homepage, user management, senders, and domain flows; migrated header & navigation packages to TypeScript
- Integrated 18+ GoLang APIs and optimized payload structures, reducing API response size by 50%
- Reduced support tickets by 12–20% in high-traffic modules (10K+ weekly users) via UX improvements and automated domain authentication
- Integrated Sniper Links into signup emails, boosting engagement across 5M+ annual signups
- Introduced RBAC with 40+ permissions across 6 business verticals, scaling access for 1K+ enterprise users
PharmEasy
Software Engineer
- Modernized the UX for the B2B portal orders page, enhancing productivity for 4K+ franchises across 4 countries
- Developed UIs for receipt generation and editing, reducing support tickets and response time by 30%
- Delivered a client-side recommendation system leveraging a rule engine to enable product upsell & cross-sell
MAQ Software
Data Engineer
- Built analytics pipelines from 7+ data sources, modeling data into a Delta Lake (bronze, silver, gold) architecture
- Developed a real-time write-back sync system for an app deployed to 16K+ stores, ensuring operational reliability
- Led SQL scripting and data modeling in a 4-member team, delivering an analytics solution for PepsiCo North America in under 3 months
- Improved pipeline execution time by 6× by replacing Power Automate workflows with Azure Data Factory
Skills
Frontend & Backend
Platform & AI
Analytics
Education
Vellore Institute of Technology (VIT), Vellore
B.Tech, Computer Science & Engineering · 8.62 CGPA
Projects
Web
Cairn
Job application tracker with interview workflows and feedback tracking, built on a custom design system. Deliberately anti-gamified and runs entirely on Cloudflare's free tier.
Android App
hued
See your life through color. Extracts dominant palettes from your photo gallery by week, month, and year. Privacy-first, all on-device.
Android App
Momentum
Goal tracker with adaptive daily targets, streaks, milestones, badges, home screen widgets, and cloud sync.
Chrome Extension
TimeShift
Right-click any time on the web to convert it instantly. NLP-powered parsing with smart timezone disambiguation and DST awareness.